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BIZ-BARC INDIA-DEN (BCM16) - BARC India partners with Den Networks to measure TV viewership

Contributed by NAMPA / PTI.

Mumbai, Oct 13 (PTI) Television rating agency Broadcast Audience Research Council (BARC) India today said it has partnered with broadcasting and cable TV service provider Den Networks to measure TV viewership using return path data via the latter's digital set top boxes ((STBs).
As part of this partnership, BARC India will fetch data from STBs of Den Networks and Den Networks, will also use this data for subscriber management, packaging opportunities and to drive advertising revenue on its in-house ch ...